The Levels of Storytelling for Impact - Healthcare Edition

Ever wondered about the real influence of your healthcare stories?

In the world of healthcare, we dedicate a substantial amount of time to raising awareness, with the hope that knowledge will drive meaningful change.

But often, awareness alone falls short of our goals.

Storytelling is a potent tool, yet its true power lies in crafting stories that do more than just raise awareness.

Let's explore the levels of storytelling for impact:

1️⃣ Storytelling for Awareness: This is the most common form of healthcare storytelling, from PSAs to patient materials.

2️⃣ Storytelling for Attitude: These stories transform how we perceive health conditions and contexts. Often found in documentaries, personal essays, and advocacy campaigns.

3️⃣ Storytelling for Action: Stories that inspire action, with links, resources, or specific steps for the audience to take.

4️⃣ Storytelling for Behavior Change: The most rewarding form of healthcare storytelling, as it yields the highest return on investment for health outcomes.

As you craft your stories for healthcare, take a moment to evaluate the impact of your story.

Does it raise awareness?

Shift attitudes?

Induce action?

Or does it create behavior change?