What if McDonald's did Healthcare?
Here’s your COVID19 shot, would you like fries with that?
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- Sep 15, 2022
- 3 min
A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare
As Big Retail, Big Tech and Big Entertainment battle it out to reach the next level of consumer engagement, the lifestyle category of...
- Aug 16, 2022
- 3 min
Who Will Win Consumer Healthcare?
The answer may surprise you Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on...
- Jun 7, 2022
- 3 min
Health Entertainment is Here
It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster...
- Jan 19, 2022
- 2 min
Disney Wins the Metaverse
Disney has already won the metaverse. While VCs make their bets on metaverse maybes and headlines continue to argue over hyperbolic...
- Nov 16, 2021
- 3 min
The Future of Healthcare? Entertainment
The future of healthcare will be fueled by entertainment. And it won’t even be recognizable as “healthcare”. But rather just a part of...
- Sep 29, 2021
- 2 min
A New Hope for Healthcare Disruption
Last week I was delighted to read Rock Health’s report on Healthcare’s Middle Children. Finally, some recognition of companies who could...
- Sep 8, 2021
- 2 min
What if Disney did Healthcare?
What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but...
- Aug 25, 2021
- 2 min
Big Tech Won't Solve Healthcare
Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target...
- Jul 22, 2021
- 2 min
Why Gamification Won’t Solve Treatment Adherence
Browsing the App Store for treatment adherence applications, you will find dozens of products. While many boast appealing user interfaces...
- Jan 26, 2021
- 3 min
Social+ Health
Digital health is anti-social. No one likes today’s digital health products and platforms. Digital health doesn’t fit into our digital...
- Nov 30, 2020
- 4 min
Can Amazon Fix Adherence? Part 1
Amazon announced the long anticipated debut of Amazon Pharmacy. Although many are clamoring over Amazon’s pharmacy disruption, there’s a...
- Jan 29, 2020
- 2 min
When Content is Your Savior
It’s no surprise that Proctor and Gamble is creating their own streaming content.
- Jan 4, 2020
- 2 min
The Coming Convergence of Healthcare and Entertainment
Healthcare is failing.
Consumers are increasingly alienated from big insurers, big pharma and the consolidation of providers.
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