What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but...

Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target...

Digital mental health companies need a content strategy to engage today’s screen-first health seeker.

It’s no secret that the most popular health and wellness apps feature video content.

Beyond informational videos or educational blocks of text, truly competitive digital health and telehealth companies will deliver value thro

As COVID-19 spreads fear world-wide, the panic stricken public is increasingly wary of information and mis-information f

It’s no surprise that Proctor and Gamble is creating their own streaming content.

Healthcare Must Be Fan Worthy

Direct To Consumer (DTC) health care is revolutionizing the way people engage with their health.

Building a Fandom for Global Health