A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare
As Big Retail, Big Tech and Big Entertainment battle it out to reach the next level of consumer engagement, the lifestyle category of...
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- Aug 16
- 3 min
Who Will Win Consumer Healthcare?
The answer may surprise you Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on...
- Jun 7
- 3 min
Health Entertainment is Here
It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster...
- Feb 14
- 2 min
The Future of Entertainment? Healthcare
I was delighted to see that this year’s Super Bowl advertisements included health related ads. While the Rams rushed to victory,...
- Jan 19
- 2 min
Disney Wins the Metaverse
Disney has already won the metaverse. While VCs make their bets on metaverse maybes and headlines continue to argue over hyperbolic...
- Dec 8, 2021
- 3 min
The Three Ways We Experience Healthcare
Navigating healthcare is not for the faint of heart: it can range from tedious to downright devastating, yet we’re witnessing an...
- Nov 16, 2021
- 3 min
The Future of Healthcare? Entertainment
The future of healthcare will be fueled by entertainment. And it won’t even be recognizable as “healthcare”. But rather just a part of...
- Oct 14, 2020
- 3 min
Healthy Entertainment
It’s no secret that the most popular health and wellness apps feature video content.
- Jun 11, 2020
- 2 min
Making Digital Health Stick
Consumer digital health products have utterly failed to reach the same level of user engagement that we see in social media, gaming and ente
- Jan 29, 2020
- 2 min
When Content is Your Savior
It’s no surprise that Proctor and Gamble is creating their own streaming content.
- Dec 17, 2019
- 2 min
Transforming Audiences Into Fans - Part 1
A Story That Inspires
- Dec 17, 2019
- 2 min
Healthy Fans Part 2
Healthcare Must Be Fan Worthy
- Dec 17, 2019
- 3 min
Healthy Fans Part 1
Direct To Consumer (DTC) health care is revolutionizing the way people engage with their health.
- Dec 17, 2019
- 2 min
Fearless Fans
Building a Fandom for Global Health
- Dec 17, 2019
- 2 min
From Fear To Fearless
“Wellness” is empowering. When you think of wellness, you think of all the things you are doing right by your body, mind and spirit.