What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but...

As the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the...

Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target...

Digital health is anti-social. No one likes today’s digital health products and platforms. Digital health doesn’t fit into our digital...

Amazon announced the long anticipated debut of Amazon Pharmacy. Although many are clamoring over Amazon’s pharmacy disruption, there’s a...

Digital mental health companies need a content strategy to engage today’s screen-first health seeker.

It’s no secret that the most popular health and wellness apps feature video content.

Consumer digital health products have utterly failed to reach the same level of user engagement that we see in social media, gaming and ente

As COVID-19 spreads fear world-wide, the panic stricken public is increasingly wary of information and mis-information f

Healthcare is failing. Consumers are increasingly alienated from big insurers, big pharma and the consolidation of providers.

Healthcare Must Be Fan Worthy

Direct To Consumer (DTC) health care is revolutionizing the way people engage with their health.

Building a Fandom for Global Health