Narrative Strategy: A Compass for Disruption
A pervasive, master narrative in the US is that people with addictions are at fault for their condition. “Master narratives,” as research...
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- Aug 16, 2022
- 3 min
Who Will Win Consumer Healthcare?
The answer may surprise you Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on...
- Aug 15, 2022
- 3 min
Healthcare: From Complex to Compelling
Both my parents are academics. Our family dinner conversations oscillated between discussing Kantian ethics and cell polarity. We didn’t...
- Jul 28, 2022
- 2 min
A Script Worth Buying
You’d think the glamor of Hollywood would have nothing in common with the conference rooms of Fortune 500 companies or innovation labs of...
- Jun 7, 2022
- 3 min
Health Entertainment is Here
It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster...
- Apr 27, 2022
- 3 min
What’s your digital health story?
We’ve gotten to the point where “digital health” has lost its meaning. The ubiquity of “digital health” has spawned massive headaches for...
- Mar 7, 2022
- 3 min
The 3 Must Haves for Your Metaverse Health Strategy
As Metaverse hype transforms into corporate strategy, we’re finally seeing legacy health companies come out to play in the digital...
- Feb 14, 2022
- 2 min
The Future of Entertainment? Healthcare
I was delighted to see that this year’s Super Bowl advertisements included health related ads. While the Rams rushed to victory,...
- Feb 2, 2022
- 2 min
Our Health Egos
It’s funny where our egos show up. For some, it’s their sense of pride when they accomplish a difficult task. Others, it’s how they...
- Jan 19, 2022
- 2 min
Disney Wins the Metaverse
Disney has already won the metaverse. While VCs make their bets on metaverse maybes and headlines continue to argue over hyperbolic...
- Sep 15, 2021
- 3 min
Hollywood Magic for Healthcare
As an award-winning TV, film and game producer, leaving Hollywood for healthcare may seem like a bizarre choice. Why trade celebrity...
- Sep 1, 2021
- 2 min
Health in the Metaverse
As the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the...
- Aug 9, 2021
- 3 min
Why Everyone Needs a Doctor in Their Pocket
I have always had a doctor in my pocket. Which Over the Counter (OTC) allergy med is the best if I don’t want to be drowsy? Text Dad. My...
- Jan 26, 2021
- 3 min
Social+ Health
Digital health is anti-social. No one likes today’s digital health products and platforms. Digital health doesn’t fit into our digital...
- Oct 14, 2020
- 3 min
Healthy Entertainment
It’s no secret that the most popular health and wellness apps feature video content.
- Oct 6, 2020
- 3 min
TikTok, It’s Health Retail O’Clock
Walmart’s TikTok play has long been coming. Perhaps not with TikTok specifically in mind, but Walmart knows that to compete with Amazon...
- Jun 11, 2020
- 2 min
Making Digital Health Stick
Consumer digital health products have utterly failed to reach the same level of user engagement that we see in social media, gaming and ente
- Feb 25, 2020
- 3 min
WellPlay’s Virus Hunters: Entertainment for Pandemic Prevention
As COVID-19 spreads fear world-wide, the panic stricken public is increasingly wary of information and mis-information f
- Jan 29, 2020
- 2 min
When Content is Your Savior
It’s no surprise that Proctor and Gamble is creating their own streaming content.
- Jan 4, 2020
- 2 min
The Coming Convergence of Healthcare and Entertainment
Healthcare is failing.
Consumers are increasingly alienated from big insurers, big pharma and the consolidation of providers.
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