Narrative Strategy: A Compass for Disruption
A pervasive, master narrative in the US is that people with addictions are at fault for their condition. “Master narratives,” as research...
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- Sep 15, 2022
- 3 min
A Bundle of Joy: How Lifestyle Bundling Could Rewrite Healthcare
As Big Retail, Big Tech and Big Entertainment battle it out to reach the next level of consumer engagement, the lifestyle category of...
- Aug 16, 2022
- 3 min
Who Will Win Consumer Healthcare?
The answer may surprise you Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on...
- Aug 15, 2022
- 3 min
Healthcare: From Complex to Compelling
Both my parents are academics. Our family dinner conversations oscillated between discussing Kantian ethics and cell polarity. We didn’t...
- Jul 28, 2022
- 2 min
A Script Worth Buying
You’d think the glamor of Hollywood would have nothing in common with the conference rooms of Fortune 500 companies or innovation labs of...
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