Who Will Win Consumer Healthcare?
The answer may surprise you Many leaders of industry are competing to create a new consumer healthcare experience, with a focus on...
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- Jun 7
- 3 min
Health Entertainment is Here
It’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster...
- Apr 27
- 3 min
What’s your digital health story?
We’ve gotten to the point where “digital health” has lost its meaning. The ubiquity of “digital health” has spawned massive headaches for...
- Sep 8, 2021
- 2 min
What if Disney did Healthcare?
What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but...
- Sep 1, 2021
- 2 min
Health in the Metaverse
As the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the...
- Aug 25, 2021
- 2 min
Big Tech Won't Solve Healthcare
Another one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target...
- Jul 22, 2021
- 2 min
Why Gamification Won’t Solve Treatment Adherence
Browsing the App Store for treatment adherence applications, you will find dozens of products. While many boast appealing user interfaces...
- Nov 30, 2020
- 4 min
Can Amazon Fix Adherence? Part 1
Amazon announced the long anticipated debut of Amazon Pharmacy. Although many are clamoring over Amazon’s pharmacy disruption, there’s a...
- Oct 23, 2020
- 3 min
Why Your Mental Health App Needs Content.
Digital mental health companies need a content strategy to engage today’s screen-first health seeker.
- Oct 6, 2020
- 3 min
TikTok, It’s Health Retail O’Clock
Walmart’s TikTok play has long been coming. Perhaps not with TikTok specifically in mind, but Walmart knows that to compete with Amazon...
- Jun 11, 2020
- 2 min
Making Digital Health Stick
Consumer digital health products have utterly failed to reach the same level of user engagement that we see in social media, gaming and ente
- Jan 4, 2020
- 2 min
The Coming Convergence of Healthcare and Entertainment
Healthcare is failing.
Consumers are increasingly alienated from big insurers, big pharma and the consolidation of providers.
- Dec 17, 2019
- 2 min
Healthy Fans Part 2
Healthcare Must Be Fan Worthy