Jun 73 minHealth Entertainment is HereIt’s incredible what we will do if we have the right story. Imagine playing a game where you are tasked with capturing unique monster...
Apr 273 minWhat’s your digital health story?We’ve gotten to the point where “digital health” has lost its meaning. The ubiquity of “digital health” has spawned massive headaches for...
Sep 8, 20212 minWhat if Disney did Healthcare?What if Disney did healthcare? I spent three years asking health executives this very question. Many found the question intriguing, but...
Sep 1, 20212 minHealth in the MetaverseAs the Metaverse transforms from trendy nerd-speak to must-have strategy, conversations dominate our social spaces about joining the...
Aug 25, 20212 minBig Tech Won't Solve HealthcareAnother one bites the dust And another one gone, another one gone…. Google Health has called it quits on a unified strategy to target...
Jul 22, 20212 minWhy Gamification Won’t Solve Treatment AdherenceBrowsing the App Store for treatment adherence applications, you will find dozens of products. While many boast appealing user interfaces...
Nov 30, 20204 minCan Amazon Fix Adherence? Part 1Amazon announced the long anticipated debut of Amazon Pharmacy. Although many are clamoring over Amazon’s pharmacy disruption, there’s a...
Oct 23, 20203 minWhy Your Mental Health App Needs Content.Digital mental health companies need a content strategy to engage today’s screen-first health seeker.
Oct 6, 20203 minTikTok, It’s Health Retail O’ClockWalmart’s TikTok play has long been coming. Perhaps not with TikTok specifically in mind, but Walmart knows that to compete with Amazon...
Jun 11, 20202 minMaking Digital Health StickConsumer digital health products have utterly failed to reach the same level of user engagement that we see in social media, gaming and ente
Jan 4, 20202 minThe Coming Convergence of Healthcare and EntertainmentHealthcare is failing. Consumers are increasingly alienated from big insurers, big pharma and the consolidation of providers.