To transform imagination into reality
What is Narrative Strategy?
Narrative Strategy uses storytelling to reach a desired outcome.
At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new innovations, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo.
Further reading on Narrative Strategy:
Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay
Narrative Strategy: The Basics - Liz Mann Strategy
How to Build a Strategic Narrative - Mark Bonchek, HBR
Every Company Needs a Narrative - John Hagel III, HBR
CRAFTING NARRATIVES FOR
INNOVATION & DISRUPTION