Narrative Strategy uses storytelling to reach a desired outcome. 

 

At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new innovations, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo.

​

Further reading on Narrative Strategy:

• Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay

• Exploring Narrative Strategy: the role of narratives in the strategic positioning of organizational change - Fischer-Appelt & Dernbach

• Every Company Needs a Narrative - John Hagel III, HBR

​

​