“We need a new narrative.” I hear this phrase often. It’s usually coming from leaders in fields where they are trying to do something new and different, like launch a new product, create a new category or pass new legislation. It’s a sentiment that is shared regularly.
Narrative Strategy in Practice
“We need a new narrative.” I hear this phrase often. It’s usually coming from leaders in fields where they are trying to do something new and different, like launch a new product, create a new category or pass new legislation. It’s a sentiment that is shared regularly.