Are you struggling to clearly communicate your strategic initiative to stakeholders, customers or your team? Over the course of 90 minutes, I’ll workshop with you your current narrative, diving deep into your positioning, value proposition, and vision for the future. After our 90 minute session, I will synthesize the narrative work we’ve done into clear and compelling messages for your designated needs. Deliverable: A Narrative Synthesis, complete with session transcript, key messaging outputs, and narrative model(s)

One way to describe a story is: a character wants something but there are obstacles in their way that they must overcome. Behavior change is similar. We want to change our behavior to reach a desired outcome, but there are obstacles in our way. Behavior change is not always straightforward, but if we lean into our natural storytelling tendencies, maybe, we can make it easier. I see the world through the lens of story, having built a career producing stories for TV, film and games. So when I work on behavior change designs for clients, I always start with identifying who is the main character and what do they want? For instance, let’s take Disney’s Moana. Our main character is 16 year old Moana, daughter of the Chief of Motunui. She wants to save her people from the blight that is infecting their island home. We have a main character and her desire — we know who’s story this is and what’s driving them to take action. But there are, inevitably, obstacles. For Moana, she must learn to navigate the open ocean, find and convince demi-god Maui to join her on her quest, and confront the fiery demon Te Ka. In behavior change design, this is where we start identifying the barriers that get in the way of our user’s desire. How can the main character, Moana, overcome these obstacles? Interestingly, each time Moana is about to give up and declare herself unfit to pursue her desire in the face of these obstacles, she receives social support from either her grandmother or the Ocean spirit, reminding her of her initial desire but also her capability. With their social support reinforcing her desire, Moana overcomes the challenges and restores the heart of TeFiti and saves her people. Moana has finally gotten what she wants, with her behavior changing along the way. When designing for behavior change, it’s not enough to identify the obstacles to the desired outcome — we must also create social support that reinforces the initial desire of the user. Think of Alcoholics Anonymous, one of the most successful behavior change interventions. It’s not a particular high tech behavior design intervention. What it is is a story support system, where fellow addicts help each other overcome their own obstacles through the reinforcement of their initial desires. When we start looking at behavior change design through the lens of story, we can see a more complete picture of the user, their desire and the obstacles they face. But more so, we can help thread social support systems into the main character’s story, noticing the gaps of positive reinforcement when their desire is not enough. We can then help craft a new story, one where the main character finally gets what they desire. When designing for behavior change, ask yourself: Who’s story is this? What story are they in? And how can we help the main character craft a new story where they reach their desired outcome? Ari Mostov is a healthcare narrative strategist, working with healthcare innovators to create a new narrative for health. She often has the Moana soundtrack stuck in her head. Learn more at wellplay.world

With the EV infrastructure improving each day and the hype for better charging station rest stops coming towards fruition, it’s time we take full advantage of our next great American road trip revolution: rest stop healthcare. While waiting for my Chevy Bolt to charge this past weekend, I couldn’t help but notice what a unique opportunity charging stations offer for our healthcare needs. EV charging does, at the moment, require more time than a simple gas fill up. But what time you spend waiting on the charge is easily made up for with lower costs and more efficient vehicles. Plus, as a road trip nation, we love a good rest stop. We love to stop to stretch our legs, see local roadside attractions, and get some shopping done. So while we’re waiting on our cars to charge, let’s take advantage of this precious time and charge up our health as well. What would this look like? Well, we could take a page out of Tulsa’s gas stations that offer urgent care clinics and start offering them at charging stations. Or we could lean into the wellness and fitness side of things, especially since driving is such a sedentary activity. Like public outdoor gym equipment for adults right next to a playground for kids, along with designated areas for yoga or meditation. Or how about health kiosks that check your vitals inside the fast-food chain? Or a pharmacy that fills your prescription while your car charges? Another added benefit is we’d be expanding healthcare services to underserved areas. Many small towns along major driving routes have just a handful of services available to them, with the closest hospital usually far away. If EV rest stops offer more than just coffee and charging, local residents could have easier access to care thanks to the new infrastructure investment. There’s plenty of existing healthcare designs we could incorporate into our rest stop EVolution. If we’re investing in making each EV charging station an oasis with lounges, wifi and shopping, why not dig a little deeper and include healthcare services as well? Ari Mostov is a healthcare narrative strategist, working with healthcare innovators to create a new narrative for health. Learn more at wellplay.world

By now, you’ve probably heard about UVP or Unique Value Proposition. This is a marketing term that helps you communicate what differentiates your solution from the competition’s. Plenty of great resources exist for crafting a UVP, but there’s an unusual challenge in designing UVPs for healthcare. Healthcare is a complex system with multiple stakeholders. And guess what? You need a UVP for each stakeholder group. Maybe you’ve already cracked the UVP for your target customer. Say you’ve created a medtech device for patients with diabetes. Awesome, the patient knows why your device is unique and what makes it the best fit for them and they decide to use it. But what about the clinicians, the ones caring for the patient? And the payers, the one paying for the device? And the policymakers, the ones granting market access? Does your UVP make sense to them and what they value? Probably not. You need a Unique Value Proposition for each stakeholder group. Because even if your solution is for one stakeholder, you’re not going to find much traction in commercializing your product unless you have designed a UVP for all the players involved. So how do you craft a UVP for each stakeholder, while also remaining true to your product and company? First, you need to know your company’s narrative. What’s your history? Your present? How do you imagine the future and how you will shape it? Next, identify the values of your stakeholders. What clinicians value is slightly different than what patients value. What regulators prioritize will be different than what payers prioritize. Each healthcare stakeholder, although all in the same industry, will have different needs. Then you can start crafting your UVPs based on each stakeholders’ unique context. I recommend using analogies as part of your process, as it provides a quick reference for each specific stakeholder. Yes, healthcare is complex. Yet by developing UVPs for each stakeholder, you are able to agilely respond to their different and emerging needs. By customizing for each stakeholder, you remain relevant and gain their buy-in as you bring your product to market. Craft UVPs that are just as unique as each stakeholder and you will find yourself well on your way to success. Ari Mostov is a healthcare narrative strategist. She helps healthcare leaders navigate disruption through the power of storytelling. To learn more, visit www.wellplay.world

Privacy Policy Last updated: February 5, 2022 ​ ​ This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. ​ Interpretation and Definitions ​ Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. Definitions For the purposes of this Privacy Policy: Account means a unique account created for You to access our Service or parts of our Service. 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OUR MISSION Using narrative strategy to transform imagi nation into reality. ​ What is Narrative Strategy? Narrative Strategy uses storytelling to reach a desired outcome. At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new innovations, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo. ​ Further reading on Narrative Strategy: Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay Narrative Strategy: The Basics - Liz Mann Strategy How to Build a Strategic Narrative - Mark Bonchek, HBR Every Company Needs a Narrative - John Hagel III, HBR ​ ​ CRAFTING NARRATIVES FOR PRODUCTS COMMUNICATIONS POLICIES SYSTEMS EXPERIENCES INNOVATION & DISRUPTION Ready to flip the script? Schedule a free 30 minute discovery call I'M READY

Narrative Strategy for Teams Health Entertainment Workshop How can health organizations create fan-worthy products, policies, and experiences? ​ With Health Entertainment, you can transform patients into fans. Learn how to make your health offering more engaging, enduring and empowering with lessons from entertainment and narrative strategy. ​ BOOK NOW Team Narrative Sprint Over the course of 6 weeks, we will work to create a narrative strategy, culminating in a Narrative Bible that will be the source of your initiative’s storytelling needs. This narrative will be the all encompassing framework for your strategic initiative – providing team alignment and engagement, as well as key strategic communication needs. Inquire Ready to razzle dazzle them? Schedule a free 30 minute discovery call I'M READY

Character driven or plot driven narrative? CL Walters, January 19, 2019 Plot Driven Vs. Character Driven Stories Abbie Emmons, January 29, 2020