top of page

Search Results

62 items found for ""

Blog Posts (53)

  • 🌟 Narrative Bible🌟

    When I produced TV, we had a show bible. It was a working document that included all the story information we needed to know about the show, the characters, the episodes and seasons. It was our source of truth, ensuring that the new episodes we created aligned with everything we've created before. When I started working with organizations, I realized how vital it was for the teams to have a source of truth -- their own bible. This was especially true when it came to innovation. If the North Star Narrative is the compass for your organization, then the Narrative Bible is the turn-by-turn instructions you need to get to your destination. For organizations, the Narrative Bible is specifically designed around strategic communications. It provides the language and models to best communicate for each group of stakeholders -- enabling engagement, alignment and mobilization. One of my favorite parts of creating a Narrative Bible is tailoring the messaging for different stakeholders. The messaging you use with R&D is going to be different than the message you use with investors, product or regulatory, but they still need to come from the one source of truth. Ask yourself, what's your organization's or team's source of truth? Are you able to communicate it effectively for all stakeholders?

  • 🌟 Narrative Strategy 🌟

    What is "Narrative Strategy"? Narrative is a system of stories, while strategy is the planning and execution of actions or policy to reach specific aims. Combine these two concepts, and you have 'Narrative Strategy' – the art and science of storytelling to achieve desired outcomes. Here's the intriguing part: Narrative Strategy possesses the remarkable ability to align large organizations. In these complex settings, individuals often grapple with understanding their purpose and direction within the broader context. They don’t know what story they’re in and where they are heading. When an organization embraces Narrative Strategy, something magical happens. Its language, culture, and functions all converge around a shared "North Star Narrative." This North Star Narrative is like the score of a symphony, enabling each individual to find their place within the composition. Much like a music composer creates a score for an orchestra, I work with organizations to craft their North Star Narrative. Together, we harmonize their unique stories into a powerful symphony of success. More about Narrative Strategy HBR Your Strategy Needs a Story HBR Strategic Stories: How 3M is Rewriting Business Planning

  • 🌟 North Star Narrative 🌟

    In Mongolian mythology, the North Star is revered as the steadfast peg that anchors our world. Ancient explorers depended on this celestial compass for guidance as they ventured into the unknown. Today, organizations can also harness the power of the North Star to navigate change and uncertainty. Allow me to introduce the North Star Narrative 💫 The North Star Narrative provides compelling and inspiring prose, reshaping your organization's vision, mission, and values into a clear purpose and unwavering intent. Drawing from Aristotle's timeless rhetoric – ethos for 'credibility,' pathos for 'emotion,' and logos for 'logic' – the North Star Narrative becomes your guiding compass. It empowers every member of your organization to identify their current position, chart their future course, and comprehend the 'why' behind it all. Even as landscapes shift and obstacles arise, your organization will rely on its North Star Narrative to illuminate the path through disruption. Embrace the North Star Narrative, and let it be your guiding force through change and innovation. Read more on North Star Narratives: WEF Strategic Narrative: what it is and how it can help your company find meaning HBR Every Company Needs a Narrative Deloitte Setting the north star: staying focused on on track

View All

Other Pages (9)

  • Unlocking Healthcare Innovation: Narrative Strategy

    Home About Narrative Strategy Services Blog Contact Privacy Policy Terms & Conditions More We're sh ifting the narr ative As successful Hollywood storytellers, we bring the best of entertainment to healthcare innovation.We've successfully used narrative strategy to transform imagination into reality; and we're just getting started. Learn More Partnering with Industry Innovators to Disrupt the Status Quo Ready to flip the script ? Schedule a free 30 minute discovery call I'M READY Home About Narrative Strategy See Our Work Services Speakership Blog Contact Privacy Policy Terms & Conditions Let's Connect Based in Los Angeles, California First Name Email Last Name Subject Leave us a message... Submit We'll be in touch. Follow Us Twitter Medium LinkedIn

  • Services | WellPlay

    Our Services North Star Narrative In Mongolian mythology, the North Star is revered as the steadfast peg that anchors our world. Ancient explorers depended on this celestial compass for guidance as they ventured into the unknown. Today, organizations can also harness the power of the North Star to navigate change and uncertainty. Introducing the North Star Narrative 💫 The North Star Narrative provides compelling and inspiring prose, reshaping your organization's vision, mission, and values into a clear purpose and unwavering intent. Drawing from Aristotle's timeless rhetoric – ethos for 'credibility,' pathos for 'emotion,' and logos for 'logic' – the North Star Narrative becomes your guiding compass. It empowers every member of your organization to identify their current position, chart their future course, and comprehend the 'why' behind it all. Even as landscapes shift and obstacles arise, your organization will rely on its North Star Narrative to illuminate the path through disruption. Embrace the North Star Narrative, and let it be your guiding force through change and innovation. Let's Chat For Leaders Get Buy -In in 90 Minutes If you're struggling to get buy-in for your strategic initiative, the North Star Narrative for Leaders equips you with an irresistible story for change. Together we'll workshop your current narrative: identifying the positioning, value proposition and vision for the future. Get the approval, sponsorship or engagement you need for your initiative and see what happens when your story is the strategy. Deliver able: North Star Narrative Positioning Value Proposition Vision for Future + 3 Key Messaging Outputs For Teams Align Your Team in 30 Days Over the course of 30 days, we will design a North Star Narrative, culminating in a Narrative Bible that will be the source of your initiative’s storytelling needs. This narrative will be the all encompassing framework for your strategic initiative – providing team alignment and engagement, as well as key strategic communication needs. Includes 1 hour weekly narrative sessions with team and up to 5 hours of ad hoc weekly support. ​ ​ ​ Deliver able: Narrative Bible North Star Narrative Models Outlines + 3 Key Messaging Outputs For Orgs Mobilize Your Org in 90 Days Over the course of 90 days, we will design a North Star Narrative that is engaging, empowering and enduring for you and your stakeholders. This Narrative will be the all encompassing framework for your strategic initiative, including the strategic communications to transform the strategy into results. Includes 1 hour weekly narrative sessions with team and up to 10 hours of ad hoc weekly support. Deliverable: Narrative Bibl e North Star Narrative Models Outlines All M essaging Outputs + S tory Coaching Storyteller-in-Residence For company wide transformations, the Storyteller-in-Residence program is ideal for leaders seeking to deliver on ambitious, category-disruptive strategic initiatives. I will be in the weeds with you, immersed with your team to craft a narrative that delivers across OKRs. I am here to design, coach and mobilize the story of your initiative. Together, we’ll transform the ineffable into the inevitable. ​ Details: ​​ WellPlay will be available for all relevant meetings, design and strategy sessions Unlimited story coaching and support for senior executives and team leads 2 team trainings a month, with a focus on storytelling as a capability and storytelling for action Strategic communications for all emerging needs (internal and external) Deliverable: design, implementation and support of strategic initiative; to be further discussed with client Request a Quote Ready to flip the script? Schedule a free 30 minute discovery call I'M READY Home About Narrative Strategy See Our Work Services Speakership Blog Contact Privacy Policy Terms & Conditions Let's Connect Based in Los Angeles, California First Name Email Last Name Subject Leave us a message... Submit We'll be in touch. Follow Us Twitter Medium LinkedIn

  • Speakership | WellPlay

    Speakership A Hollywood veteran, Ari brings the best of storytelling to the stage. She transforms complex, challenging topics into entertaining experiences that mobilize audiences. With a commitment to scaling healing, Ari cultivates a unique opportunity for audiences to engage with uncertainty and confidently navigate the unknown. ​ Selected Presentations Navigate Disruption Use narrative strategy to navigate the unknown. ​ ​ Ideal for: category disrupters, STEM leaders, policymakers. Lessons from Hollywood Transform audiences into fans with entertainment. ​ Ideal for: product, design and sales teams. Command Complexity Bring clarity, engagement and action to complex challenges. ​ Ideal for: STEM leaders, cross-functional teams and PMOs. Don't see a presentation that's right for you? Contact Ari to discuss a custom proposal. "Imagination will often carry us to worlds that never were. But without it we go nowhere." - Carl Sagan To play, press and hold the enter key. To stop, release the enter key. Previous engagementS Ready to be wowed? Schedule a free 30 minute discovery call I'M READY Home About Narrative Strategy See Our Work Services Speakership Blog Contact Privacy Policy Terms & Conditions Let's Connect Based in Los Angeles, California First Name Email Last Name Subject Leave us a message... Submit We'll be in touch. Follow Us Twitter Medium LinkedIn

View All
bottom of page