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  • 90 Minute Narrative

    Are you struggling to clearly communicate your strategic initiative to stakeholders, customers or your team? Over the course of 90 minutes, I’ll workshop with you your current narrative, diving deep into your positioning, value proposition, and vision for the future. After our 90 minute session, I will synthesize the narrative work we’ve done into clear and compelling messages for your designated needs. Deliverable: A Narrative Synthesis, complete with session transcript, key messaging outputs, and narrative model(s)

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Blog Posts (47)

  • Crafting New Behavior

    One way to describe a story is: a character wants something but there are obstacles in their way that they must overcome. Behavior change is similar. We want to change our behavior to reach a desired outcome, but there are obstacles in our way. Behavior change is not always straightforward, but if we lean into our natural storytelling tendencies, maybe, we can make it easier. I see the world through the lens of story, having built a career producing stories for TV, film and games. So when I work on behavior change designs for clients, I always start with identifying who is the main character and what do they want? For instance, let’s take Disney’s Moana. Our main character is 16 year old Moana, daughter of the Chief of Motunui. She wants to save her people from the blight that is infecting their island home. We have a main character and her desire — we know who’s story this is and what’s driving them to take action. But there are, inevitably, obstacles. For Moana, she must learn to navigate the open ocean, find and convince demi-god Maui to join her on her quest, and confront the fiery demon Te Ka. In behavior change design, this is where we start identifying the barriers that get in the way of our user’s desire. How can the main character, Moana, overcome these obstacles? Interestingly, each time Moana is about to give up and declare herself unfit to pursue her desire in the face of these obstacles, she receives social support from either her grandmother or the Ocean spirit, reminding her of her initial desire but also her capability. With their social support reinforcing her desire, Moana overcomes the challenges and restores the heart of TeFiti and saves her people. Moana has finally gotten what she wants, with her behavior changing along the way. When designing for behavior change, it’s not enough to identify the obstacles to the desired outcome — we must also create social support that reinforces the initial desire of the user. Think of Alcoholics Anonymous, one of the most successful behavior change interventions. It’s not a particular high tech behavior design intervention. What it is is a story support system, where fellow addicts help each other overcome their own obstacles through the reinforcement of their initial desires. When we start looking at behavior change design through the lens of story, we can see a more complete picture of the user, their desire and the obstacles they face. But more so, we can help thread social support systems into the main character’s story, noticing the gaps of positive reinforcement when their desire is not enough. We can then help craft a new story, one where the main character finally gets what they desire. When designing for behavior change, ask yourself: Who’s story is this? What story are they in? And how can we help the main character craft a new story where they reach their desired outcome? Ari Mostov is a healthcare narrative strategist, working with healthcare innovators to create a new narrative for health. She often has the Moana soundtrack stuck in her head. Learn more at

  • Charge Your Car, Charge Your Health

    With the EV infrastructure improving each day and the hype for better charging station rest stops coming towards fruition, it’s time we take full advantage of our next great American road trip revolution: rest stop healthcare. While waiting for my Chevy Bolt to charge this past weekend, I couldn’t help but notice what a unique opportunity charging stations offer for our healthcare needs. EV charging does, at the moment, require more time than a simple gas fill up. But what time you spend waiting on the charge is easily made up for with lower costs and more efficient vehicles. Plus, as a road trip nation, we love a good rest stop. We love to stop to stretch our legs, see local roadside attractions, and get some shopping done. So while we’re waiting on our cars to charge, let’s take advantage of this precious time and charge up our health as well. What would this look like? Well, we could take a page out of Tulsa’s gas stations that offer urgent care clinics and start offering them at charging stations. Or we could lean into the wellness and fitness side of things, especially since driving is such a sedentary activity. Like public outdoor gym equipment for adults right next to a playground for kids, along with designated areas for yoga or meditation. Or how about health kiosks that check your vitals inside the fast-food chain? Or a pharmacy that fills your prescription while your car charges? Another added benefit is we’d be expanding healthcare services to underserved areas. Many small towns along major driving routes have just a handful of services available to them, with the closest hospital usually far away. If EV rest stops offer more than just coffee and charging, local residents could have easier access to care thanks to the new infrastructure investment. There’s plenty of existing healthcare designs we could incorporate into our rest stop EVolution. If we’re investing in making each EV charging station an oasis with lounges, wifi and shopping, why not dig a little deeper and include healthcare services as well? Ari Mostov is a healthcare narrative strategist, working with healthcare innovators to create a new narrative for health. Learn more at

  • Unique Value Propositions for Healthcare

    By now, you’ve probably heard about UVP or Unique Value Proposition. This is a marketing term that helps you communicate what differentiates your solution from the competition’s. Plenty of great resources exist for crafting a UVP, but there’s an unusual challenge in designing UVPs for healthcare. Healthcare is a complex system with multiple stakeholders. And guess what? You need a UVP for each stakeholder group. Maybe you’ve already cracked the UVP for your target customer. Say you’ve created a medtech device for patients with diabetes. Awesome, the patient knows why your device is unique and what makes it the best fit for them and they decide to use it. But what about the clinicians, the ones caring for the patient? And the payers, the one paying for the device? And the policymakers, the ones granting market access? Does your UVP make sense to them and what they value? Probably not. You need a Unique Value Proposition for each stakeholder group. Because even if your solution is for one stakeholder, you’re not going to find much traction in commercializing your product unless you have designed a UVP for all the players involved. So how do you craft a UVP for each stakeholder, while also remaining true to your product and company? First, you need to know your company’s narrative. What’s your history? Your present? How do you imagine the future and how you will shape it? Next, identify the values of your stakeholders. What clinicians value is slightly different than what patients value. What regulators prioritize will be different than what payers prioritize. Each healthcare stakeholder, although all in the same industry, will have different needs. Then you can start crafting your UVPs based on each stakeholders’ unique context. I recommend using analogies as part of your process, as it provides a quick reference for each specific stakeholder. Yes, healthcare is complex. Yet by developing UVPs for each stakeholder, you are able to agilely respond to their different and emerging needs. By customizing for each stakeholder, you remain relevant and gain their buy-in as you bring your product to market. Craft UVPs that are just as unique as each stakeholder and you will find yourself well on your way to success. Ari Mostov is a healthcare narrative strategist. She helps healthcare leaders navigate disruption through the power of storytelling. To learn more, visit

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  • Privacy Policy | WellPlay world - Your Data Protection Guide

    Privacy Policy Last updated: February 5, 2022 ​ ​ This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. ​ Interpretation and Definitions ​ Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. Definitions For the purposes of this Privacy Policy: Account means a unique account created for You to access our Service or parts of our Service. Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California. Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to WellPlay Corporation, 13136 Gridley St. Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose. Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses. Country refers to: California, United States Device means any device that can access the Service such as a computer, a cellphone or a digital tablet. Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites. Personal Data is any information that relates to an identified or identifiable individual. For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You. Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer's Personal information to another business or a third party for monetary or other valuable consideration. Service refers to the Website. Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service. Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Website refers to WellPlay, accessible from You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. ​ Collecting and Using Your Personal Data ​ Types of Data Collected ​ Personal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address First name and last name Usage Data Usage Data Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device. Tracking Technologies and Cookies We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies . We use both session and persistent Cookies for the purposes set out below: Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services. Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies on the Website. Functionality Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy. ​ Use of Your Personal Data ​ The Company may use Personal Data for the following purposes: To provide and maintain our Service, including to monitor the usage of our Service. To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service. To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation. To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. To manage Your requests: To attend and manage Your requests to Us. We may share your personal information in the following situations: With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You. For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company. With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us. With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions. With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile. Retention of Your Personal Data The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. Transfer of Your Personal Data Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information. Disclosure of Your Personal Data ​ Business Transactions If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy. Law enforcement Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). Other legal requirements The Company may disclose Your Personal Data in the good faith belief that such action is necessary to: Comply with a legal obligation Protect and defend the rights or property of the Company Prevent or investigate possible wrongdoing in connection with the Service Protect the personal safety of Users of the Service or the public Protect against legal liability ​ Security of Your Personal Data The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. Detailed Information on the Processing of Your Personal Data Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose. Email Marketing We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us. We may use Email Marketing Service Providers to manage and send emails to You. Wix Their Privacy Policy can be viewed at CCPA Privacy Your Rights under the CCPA Under this Privacy Policy, and by law if You are a resident of California, You have the following rights: The right to notice. You must be properly notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used. The right to access / the right to request. The CCPA permits You to request and obtain from the Company information regarding the disclosure of Your Personal Data that has been collected in the past 12 months by the Company or its subsidiaries to a third-party for the third party's direct marketing purposes. The right to say no to the sale of Personal Data. You also have the right to ask the Company not to sell Your Personal Data to third parties. You can submit such a request by visiting our "Do Not Sell My Personal Information" section or web page. The right to know about Your Personal Data. You have the right to request and obtain from the Company information regarding the disclosure of the following: The categories of Personal Data collected The sources from which the Personal Data was collected The business or commercial purpose for collecting or selling the Personal Data Categories of third parties with whom We share Personal Data The specific pieces of Personal Data we collected about You The right to delete Personal Data. You also have the right to request the deletion of Your Personal Data that have been collected in the past 12 months. The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your Consumer's rights, including by: Denying goods or services to You Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties Providing a different level or quality of goods or services to You Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services. Exercising Your CCPA Data Protection Rights In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call us or visit our "Do Not Sell My Personal Information" section or web page. The Company will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonable necessary and with prior notice. Do Not Sell My Personal Information We do not sell personal information. However, the Service Providers we partner with (for example, our advertising partners) may use technology on the Service that "sells" personal information as defined by the CCPA law. If you wish to opt out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below. Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that you use. Website You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service: From Our "Cookie Consent" notice banner Or from Our "CCPA Opt-out" notice banner Or from Our "Do Not Sell My Personal Information" notice banner Or from Our "Do Not Sell My Personal Information" link The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again. Mobile Devices Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests: "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices "Limit Ad Tracking" on iOS devices You can also stop the collection of location information from Your mobile device by changing the preferences on your mobile device. "Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA) Our Service does not respond to Do Not Track signals. However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser. Your California Privacy Rights (California's Shine the Light law) Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below. California Privacy Rights for Minor Users (California Business and Professions Code Section 22581) California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account. Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances. Links to Other Websites Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Changes to this Privacy Policy We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Contact Us If you have any questions about this Privacy Policy, You can contact us: By email:

  • Explore Wellplay World: Our Mission and Services

    OUR MISSION Using narrative strategy to transform imagi nation into reality. ​ What is Narrative Strategy? Narrative Strategy uses storytelling to reach a desired outcome. At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new innovations, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo. ​ Further reading on Narrative Strategy: Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay Narrative Strategy: The Basics - Liz Mann Strategy How to Build a Strategic Narrative - Mark Bonchek, HBR Every Company Needs a Narrative - John Hagel III, HBR ​ ​ CRAFTING NARRATIVES FOR PRODUCTS COMMUNICATIONS POLICIES SYSTEMS EXPERIENCES INNOVATION & DISRUPTION Ready to flip the script? Schedule a free 30 minute discovery call I'M READY

  • For Teams | WellPlay

    Narrative Strategy for Teams Health Entertainment Workshop How can health organizations create fan-worthy products, policies, and experiences? ​ With Health Entertainment, you can transform patients into fans. Learn how to make your health offering more engaging, enduring and empowering with lessons from entertainment and narrative strategy. ​ BOOK NOW Team Narrative Sprint Over the course of 6 weeks, we will work to create a narrative strategy, culminating in a Narrative Bible that will be the source of your initiative’s storytelling needs. This narrative will be the all encompassing framework for your strategic initiative – providing team alignment and engagement, as well as key strategic communication needs. Inquire Ready to razzle dazzle them? Schedule a free 30 minute discovery call I'M READY

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