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  • 🌟Brand vs. Narrative 🌟

    I'm often asked if I work on branding. A company, product or person's brand is best thought of as their personality or identity -- something that can help them be easily identified in a crowded field. And while branding is essential, it has it's limits. Companies need a narrative. A company's narrative is a system of stories that align language, comms, culture and functions around a shared purpose. A narrative goes beyond color schemes and catchy slogans -- it's the source of truth for the business. As a narrative strategist, I love helping company's craft their narratives. Ultimately, your narrative informs your brand. So if you find yourself focused on your branding, take a step back and see if you can identify your narrative. Starting with your purpose is always the best step.

  • Input-Process-Output: Meaning Making in the Age of AI

    AI is changing everything, including how we make meaning. Perhaps you’ve stayed up countless nights worrying about your livelihood, or maybe you poked around the internet to experiment with AI and see what it can do for you. Or, you’re an AI evangelist and you can’t get enough. For me, personally, I’ve been reflecting on what it means to be a writer when AI can do the job for me. And there’s an odd sense of relief, to be honest. No longer do I have to stare at the screen and hope words will appear. I input a prompt to chatGPT, and it outputs a reasonable string of words and phrases that can get the job done. The process of writing is no longer tedious. And for certain writing directed tasks, it’s a marvel worth celebrating. Recently, I challenged myself to write everyday for a month. I’ve been letting my creative writing skills languish and I needed to reclaim my identity as a writer. I had one requirement: it had to be written by me, no help from AI. I decided to write about the future and what it would feel like. You can check it out here. What I discovered during that experiment was how much I love writing. It wasn’t about the outcome. It wasn’t if the writing was any good or pleased others, or accomplished anything (you know, like pay the bills). It simply was a stimulating, visceral experience to put words down on the page and let my imagination take charge. It gave me that beautiful flow state, that gorgeous feeling of perfect alignment and ease, where everything is effortless. It had nothing to do with the input. It had nothing to do with the output. It was all about the process. While AI is taking the process out of all the ways we work and do, I believe we will have to reorient ourselves to making meaning based on what actually feels worthwhile. What gives us a meaning wont be the outcomes we’ve been told to spend our lives chasing. AI will deliver the outcomes, and we’ll just be involved in the periphery of inputs and outputs. But process? The actual doing of the thing — that’s where we can find our meaning. For instance, AI can now produce visual art that rivals professionals. Input into DALL-E or midjourney a prompt and it’s output is an impressive visual. If AI can make art, does that means you should stop creating art? Hell no. Because I promise you, AI can’t experience the joy of creating. Only humans can do that. If the process of creating or doing something brings you satisfaction, do it. Lean in. Embrace every sensation of the process. Think back to when you were a child. What did you do in all your childlike wonder? You likely played, learning about the world and yourself through your senses, through the process of exploration and discovery. It was only with time and cultural conditioning did your focus shift to generating outcomes. Outcomes like monetary value and productivity became your compass for meaning, and now AI is causing you an existential crisis that seems to have no resolution. But I hope you can pause and find what it is that you enjoy creating. What do you want to spend your time doing? What feels best to you? No longer worry about the outcomes. Draw ugly things. Paint weird shit. Write silly love songs. Create with abandon and enjoy the process. It’s essential to our meaning making. *no AI was used or harmed in the creating of this post.

  • 🌟 The Innovation Narrative 🌟

    Let's delve into the concept of the Innovation Narrative. "Innovation" entails creating novel solutions that add value, while a "narrative" refers to a cohesive system of stories. An innovation narrative represents a structured collection of stories that facilitate innovation. According to Caroline Bartel and Raghu Garud, “Innovation narratives are potent tools for translating ideas throughout an organization, making them easily understandable.” An innovation narrative serves as a North Star for organizations, providing a foundation of truth and direction as teams endeavor to navigate uncharted territories. It not only elucidates the purpose behind innovation but also establishes a common lexicon for teams engaged in collaborative creation. Shared language significantly streamlines the innovation process. Within an innovation narrative, individual stories recount endeavors, achievements, and setbacks, fostering a culture of learning, experimentation, and fervor. Models play are essential to innovation narratives, offering visual representations of conceptual frameworks, logic sequences, or even prototypes. These models equip the audience with contextual understanding and detailed insights, anchoring them within the narrative. Effectively embraced, an innovation narrative employs strategic communications to synchronize innovation endeavors and provide clarity amidst uncertainty. Without communications between individuals and teams, innovation dies on the vine. What truly resonates for me about an innovation narrative is its capacity to imbue both individuals and organizations with profound meaning. As Ilkka Tuomi writes, “Innovation...is more about creating meaning than it is about creating artifacts.” As a storytelling species, we find meaning most often through stories. For organizations that seek to innovate their way to a better and brighter future, it's innovation narratives that provide the meaning and means to make their efforts a success.

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  • Unlocking Innovation: Narrative Strategy

    Home Privacy Policy Terms & Conditions More New Things Are Coming In the meantime, check out: The 90 Minute Narrative ​ ​ Follow along LinkedIn Medium You can reach me here. ​ ​ Narrative Strategy: Storytelling for Outcomes Read the latest white paper from award- winning producer and strategist, Ari Mostov. See how narrative strategy can help you navigate disruption and deliver outcomes. Name Email Company Position Download Narrative Strategy White Paper

  • Privacy Policy | WellPlay world - Your Data Protection Guide

    Privacy Policy Last updated: February 5, 2022 ​ ​ This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. ​ Interpretation and Definitions ​ Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. Definitions For the purposes of this Privacy Policy: Account means a unique account created for You to access our Service or parts of our Service. Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California. Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to WellPlay Corporation, 13136 Gridley St. Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose. Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses. Country refers to: California, United States Device means any device that can access the Service such as a computer, a cellphone or a digital tablet. Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites. Personal Data is any information that relates to an identified or identifiable individual. For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You. Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer's Personal information to another business or a third party for monetary or other valuable consideration. Service refers to the Website. Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service. Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Website refers to WellPlay, accessible from http://www.wellplay.world You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. ​ Collecting and Using Your Personal Data ​ Types of Data Collected ​ Personal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address First name and last name Usage Data Usage Data Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device. Tracking Technologies and Cookies We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies: All About Cookies . We use both session and persistent Cookies for the purposes set out below: Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services. Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies on the Website. Functionality Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy. ​ Use of Your Personal Data ​ The Company may use Personal Data for the following purposes: To provide and maintain our Service, including to monitor the usage of our Service. To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service. To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation. To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. To manage Your requests: To attend and manage Your requests to Us. We may share your personal information in the following situations: With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You. For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company. With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us. With Business partners: We may share Your information with Our business partners to offer You certain products, services or promotions. With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile. Retention of Your Personal Data The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. Transfer of Your Personal Data Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information. Disclosure of Your Personal Data ​ Business Transactions If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy. Law enforcement Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). Other legal requirements The Company may disclose Your Personal Data in the good faith belief that such action is necessary to: Comply with a legal obligation Protect and defend the rights or property of the Company Prevent or investigate possible wrongdoing in connection with the Service Protect the personal safety of Users of the Service or the public Protect against legal liability ​ Security of Your Personal Data The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. Detailed Information on the Processing of Your Personal Data Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose. Email Marketing We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us. We may use Email Marketing Service Providers to manage and send emails to You. Wix Their Privacy Policy can be viewed at https://www.wix.com/about/privacy CCPA Privacy Your Rights under the CCPA Under this Privacy Policy, and by law if You are a resident of California, You have the following rights: The right to notice. You must be properly notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used. The right to access / the right to request. The CCPA permits You to request and obtain from the Company information regarding the disclosure of Your Personal Data that has been collected in the past 12 months by the Company or its subsidiaries to a third-party for the third party's direct marketing purposes. The right to say no to the sale of Personal Data. You also have the right to ask the Company not to sell Your Personal Data to third parties. You can submit such a request by visiting our "Do Not Sell My Personal Information" section or web page. The right to know about Your Personal Data. You have the right to request and obtain from the Company information regarding the disclosure of the following: The categories of Personal Data collected The sources from which the Personal Data was collected The business or commercial purpose for collecting or selling the Personal Data Categories of third parties with whom We share Personal Data The specific pieces of Personal Data we collected about You The right to delete Personal Data. You also have the right to request the deletion of Your Personal Data that have been collected in the past 12 months. The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your Consumer's rights, including by: Denying goods or services to You Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties Providing a different level or quality of goods or services to You Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services. Exercising Your CCPA Data Protection Rights In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call us or visit our "Do Not Sell My Personal Information" section or web page. The Company will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonable necessary and with prior notice. Do Not Sell My Personal Information We do not sell personal information. However, the Service Providers we partner with (for example, our advertising partners) may use technology on the Service that "sells" personal information as defined by the CCPA law. If you wish to opt out of the use of your personal information for interest-based advertising purposes and these potential sales as defined under CCPA law, you may do so by following the instructions below. Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that you use. Website You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service: From Our "Cookie Consent" notice banner Or from Our "CCPA Opt-out" notice banner Or from Our "Do Not Sell My Personal Information" notice banner Or from Our "Do Not Sell My Personal Information" link The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again. Mobile Devices Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to your interests: "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices "Limit Ad Tracking" on iOS devices You can also stop the collection of location information from Your mobile device by changing the preferences on your mobile device. "Do Not Track" Policy as Required by California Online Privacy Protection Act (CalOPPA) Our Service does not respond to Do Not Track signals. However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser. Your California Privacy Rights (California's Shine the Light law) Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. If you'd like to request more information under the California Shine the Light law, and if you are a California resident, You can contact Us using the contact information provided below. California Privacy Rights for Minor Users (California Business and Professions Code Section 22581) California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, and if you are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account. Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances. Links to Other Websites Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Changes to this Privacy Policy We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Contact Us If you have any questions about this Privacy Policy, You can contact us: By email: info@wellplay.world

  • Discover WellPlay: Our Story, Mission, and Vision

    About WellPlay We're pioneers of narrative strategy, helping healthcare leaders create fan-worthy solutions through the power of story. ​ Our narratives are designed to engage, align and mobilize stakeholders across complex systems. Together, we co-create narratives that transform the intangible into the inrresistable. ​ ​ Our Founder, Ari Mostov Ari Mostov is an award-winning entertainment producer, narrative strategist and social activist. ​ She has successfully used entertainment to change culture, attitudes, behavior and policies; most notably with the Oscar nominated film The Hunting Ground and it's corresponding social impact campaign It's On Us. ​ Raised by a physician-scientist, Ari always had a "doctor in your pocket" type of healthcare experience that was easy and empowering. Once recognizing that her experience was the exception rather than the rule, Ari pivoted to healthcare to use her entertainment experience to create a new narrative for health. ​ Ari is passionate about making complexity compelling, using storytelling to navigate disruption. Her unique background in emerging technologies and regulated sectors makes her a strategic partner for leaders seeking clarity and creativity. ​ Prior to founding WellPlay, Ari worked as the business manager for Human Innovation Leader Jennifer Kenny , author of The Innovation Mindset . Jennifer mentored Ari in design thinking, systems thinking, executive strategy and team mobilization. ​ Ari attended University of Southern California, School of Cinematic Arts where she majored in screenwriting. Her work has been published in Scientific American, featured in Teen Vogue, Huffington Post and distributed on CNN, FOX, Discovery, Participant Media, Netflix, Xbox, Playstation and Amazon. She has presented at TEDx and performed on stage with Lady Gaga. When not creating new narratives, she can be found at the barn with her horse, Zamarra, or reading the latest webtoon comic. ​ ​ Read more about Ari in ShoutoutLA , Authority Magazine and Voyage LA. ​ Check out Ari on The Catalyst podcast with Dr. Lara Salyer. ResMed "There is an art to storytelling. It can be difficult for teams to step back and develop a broad, comprehensive narrative that encompasses all the critical stakeholders in the healthcare ecosystem. Ari does a fantastic job bringing diverse teams through a thoughtful narrative building process and pushes folks to think creatively." ​ -Larissa D'Andrea, Global VP of Impact Clinical Connect LLC "Ari (WellPlay) guided me through a historically untraveled creative process path that resulted in a value proposition that shares my knowledge of Clinical Affairs, Evidence Generation & Dissemination in an engaging and professional manner. Following the narrative process with Ari to launch my company was the smartest decision I made." ​ -Lisa Boyle, Clinical Innovation Leader | Principal & Owner Clinical Connect LLC | Former VP of Clinical Affairs at BD McKesson "An astute observer of both corporate strategic positioning and consumer habits. Ari is able to anticipate emerging trends in health, technology, and entertainment and I believe this sets her and her company up for success, no matter the circumstances. ​ -Marie Knowles (Ret.) Board Member WHAT PEOPLE ARE SAYING Ready to flip the script? Schedule a free 30 minute discovery call I'M READY Home Privacy Policy Terms & Conditions WellPlay "Do not allow your mind to be imprisoned by majority thinking. Remember that the limits of science are not the limits of imagination." - Dr. Patricia Bath

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