What is Narrative Strategy?

 

Narrative Strategy uses storytelling to reach a desired outcome. 

 

At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new technologies, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo.

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Further reading on Narrative Strategy:

• Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay

• Narrative Strategy: The Basics - Liz Mann Strategy

• How to Build a Strategic Narrative - Mark Bonchek, HBR

• Every Company Needs a Narrative - John Hagel III, HBR

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