
OUR MISSION
Using narrative strategy to
transform imagination into reality.​

What is Narrative Strategy?
Narrative Strategy uses storytelling to reach a desired outcome.
At WellPlay, we use narrative strategy to mobilize stakeholders in complex, often-regulated environments. From navigating upcoming legislation, to launching new technologies, narrative strategy aligns cross-functional teams with an actionable strategy that disrupts the status quo.
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Further reading on Narrative Strategy:
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Narrative Strategy: A Compass for Disruption - Ari Mostov, WellPlay
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Narrative Strategy: The Basics - Liz Mann Strategy
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How to Build a Strategic Narrative - Mark Bonchek, HBR
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Every Company Needs a Narrative - John Hagel III, HBR
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CRAFTING NARRATIVES FOR
PRODUCTS
COMMUNICATIONS
POLICIES
SYSTEMS
EXPERIENCES
INNOVATION & DISRUPTION