As the silos between health, technology, and entertainment breakdown, the consumer experience is becoming more interactive and content-driven. At WellPlay, we help health companies navigate the “screen-first” health experience by crafting enduring content, building engaging products, and designing empowering experiences that improve outcomes.



WellPlay advises health care companies on how to best navigate the competitive consumer health ecosystem. We will work with you and your team to craft and implement the best strategies, designs and programs that deliver lasting results.


Strategic Advisory is ideal for companies that know they need to improve their consumer-facing products and services but aren’t quite sure where to start. With our Strategic Advisory service, WellPlay will assess, analyze, and advise on best solutions for you and your company, specifically tailored to your needs and resource constraints.

We use our entertainment expertise to transform health consumers into health fans, making consumer health as sticky as the best social and entertainment experiences. We are committed to using entertainment to improve:


  • User engagement

  • Consumer health experience

  • Stickiness of digital applications and platforms

  • Treatment adherence 

  • Behavior change

  • ...and more.




Designing content for healthcare consumers requires a deep understanding of health literacy, an ardor for better health communication and a talent for great storytelling.


WellPlay will work with you and your team to cultivate the creative vision for your consumer health content. WellPlay will guide you and your team in manifesting a new content-driven experience for your customer that is cohesive, comprehensible and cinematic.


This includes:

  • Developing a creative vision and narrative framework that improves the user experience.

  • Communicating creative vision to content creators, determining best fit, and guiding your organization through the content creation process.

  • Directing creative vision from ideation to distribution, ensuring health content achieves OKRs and KPIs.



WellPlay’s workshops provide a jump start for you and your team to think less like Steve Jobs and more like Steven Spielberg. Learn about narrative-driven design and rethink your approach to health that suits today's digitally native consumers.


Making Digital Health Stick: 

How can consumer-facing digital health companies create products that people actually want to use, over and over again? In this workshop, learn WellPlay's framework for creating digital health products that are engaging, enduring and empowering. 

Ideal for product/design teams.

Download the brochure.


Health Entertainment:

How can health institutions create fan worthy content? In this workshop, participants will explore how to transform patients into fans of health with narrative design, while  gaining the tools to create competitive health content.

Ideal for content/marketing/engagement teams.

Download the brochure.

Health Engagement Design: 

An introduction to how a healthcare company can activate and sustain engagement for their clients in the healthcare setting based on Self Determination Theory, Behavior Design, and Character Driven Narrative. 

Ideal for executive/product/design teams.

We create fan-worthy health content, products, and experiences that deliver better health outcomes.