People don’t resist change.
They resist change they’re not part of.
You can have the best tech, the right budget, and even leadership buy-in — but if people don’t see themselves in the change, they won’t adopt it.
That’s why we need to treat storytelling like we treat innovation itself: iterative, responsive, and human-centered.
I call it Agile Storytelling — a cycle that starts with listening and ends with better outcomes.
Check out my Agile Storytelling diagram.
See if it resonates with you.