This nails why change fails even when the strategy is sound. Organizations ship plans without shipping meaning. When the rupture and loss aren’t named, the narrative becomes fluent but unlivable, producing buy-in on paper and resistance in practice.
"shipping meaning" is exactly it! We have become so dependent on "input-process-output" approaches to all things generative that we fail to contemplate and integrate what truly matters: meaning
This nails why change fails even when the strategy is sound. Organizations ship plans without shipping meaning. When the rupture and loss aren’t named, the narrative becomes fluent but unlivable, producing buy-in on paper and resistance in practice.
"shipping meaning" is exactly it! We have become so dependent on "input-process-output" approaches to all things generative that we fail to contemplate and integrate what truly matters: meaning