You’ve probably heard about “Product-Market Fit”. The gold standard of early start up success, Product-Market Fit is achieved when a product satisfies the need of the market. This usually looks like a product in demand, glowing reviews from customers, and steady growth.
And maybe you’ve heard of “Message-Market Fit”. This is when the communications around the product are resonating with the market, usually thanks to clarity and consistency in the messaging. The communications are building trust with the market, leading the way to relationships and brand affinity, while continuing to share the value of the product.
But what about “Product-Market-Message Fit”? Sure it’s a mouthful, but how do we ensure that the solution we’re providing is serving those who need it, while also staying clear and consistent with messaging?
Honestly, all these elements are dynamic and interdependent. They require continuous feedback and improvement, adjusting the product and message until it clicks.
But while many companies will create their product and then hand it off to their marketing team, I’ve found that having your marketing team and product team working side by side creates the ultimate “market fit”.
Creating a solution and getting it to the people who need it is not as simple as we would like it to be. Building a product while simultaneously crafting the messaging can take some of the friction out of achieving market fit.