Our Services
North Star Narrative
In Mongolian mythology, the North Star is revered as the steadfast peg that anchors our world. Ancient explorers depended on this celestial compass for guidance as they ventured into the unknown.
Today, organizations can also harness the power of the North Star to navigate change and uncertainty.
Introducing the North Star Narrative 💫
The North Star Narrative provides compelling and inspiring prose, reshaping your organization's vision, mission, and values into a clear purpose and unwavering intent.
Drawing from Aristotle's timeless rhetoric – ethos for 'credibility,' pathos for 'emotion,' and logos for 'logic' – the North Star Narrative becomes your guiding compass. It empowers every member of your organization to identify their current position, chart their future course, and comprehend the 'why' behind it all.
Even as landscapes shift and obstacles arise, your organization will rely on its North Star Narrative to illuminate the path through disruption.
Embrace the North Star Narrative, and let it be your guiding force through change and innovation.
For Leaders
If you're struggling to get buy-in for your strategic initiative, the North Star Narrative for Leaders equips you with an irresistible story for change. Together we'll workshop your current narrative: identifying the positioning, value proposition and vision for the future. Get the approval, sponsorship or engagement you need for your initiative and see what happens when your story is the strategy.
Deliverable:
North Star Narrative
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Positioning
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Value Proposition
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Vision for Future
+ 3 Key Messaging Outputs
For Teams
Over the course of 30 days, we will design a North Star Narrative, culminating in a Narrative Bible that will be the source of your initiative’s storytelling needs. This narrative will be the all encompassing framework for your strategic initiative – providing team alignment and engagement, as well as key strategic communication needs. Includes 1 hour weekly narrative sessions with team and up to 5 hours of ad hoc weekly support.
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For Orgs
Over the course of 90 days, we will design a North Star Narrative that is engaging, empowering and enduring for you and your stakeholders. This Narrative will be the all encompassing framework for your strategic initiative, including the strategic communications to transform the strategy into results. Includes 1 hour weekly narrative sessions with team and up to 10 hours of ad hoc weekly support.
Deliverable:
Narrative Bible
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North Star Narrative
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Models
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Outlines
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All Messaging Outputs
+ Story Coaching
Storyteller-in-Residence
For company wide transformations, the Storyteller-in-Residence program is ideal for leaders seeking to deliver on ambitious, category-disruptive strategic initiatives. I will be in the weeds with you, immersed with your team to craft a narrative that delivers across OKRs. I am here to design, coach and mobilize the story of your initiative. Together, we’ll transform the ineffable into the inevitable.
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Details: ​​
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WellPlay will be available for all relevant meetings, design and strategy sessions
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Unlimited story coaching and support for senior executives and team leads
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2 team trainings a month, with a focus on storytelling as a capability and storytelling for action
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Strategic communications for all emerging needs (internal and external)
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Deliverable: design, implementation and support of strategic initiative; to be further discussed with client
WellPlay
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
- Buckminister Fuller
