Business Team



We’re entertainment professionals who know what it takes to reframe disengaging, not-so-fun topics into interactive, engaging, and fan-worthy content, products, and experiences. While technologists and doctors continue to struggle with health engagement, we are using the principles of entertainment and play to increase health engagement and improve health outcomes.

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We're committed to changing the health narrative.

WellPlay is committed to scaling healing through entertainment & interactive technology. We work with consumer-facing health companies to improve engagement and health outcomes, using our entertainment expertise to create a new narrative for health.

Our Founder,
Ari Mostov

Ari Mostov is an award winning producer, writer and social activist. She is the creator of Virus Hunters, a mobile game where players must hunt, battle and capture viruses and other pathogens in augmented reality. Ari has presented at TEDx, performed alongside Lady Gaga at the 2016 Oscars, and has appeared in multiple international publications regarding her social activism.

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 Ari attended University of Southern California, School of Cinematic Arts where she majored in screenwriting. Her work has been published in Scientific American, featured in Teen Vogue, Huffington Post and distributed on CNN, FOX, TLC, Participant Media, Netflix, Xbox, Playstation and Amazon. She is committed to using entertainment to improve health outcomes.


"There is an art to storytelling. It can be difficult for teams to step back and develop a broad, comprehensive narrative that encompasses all the critical stakeholders in the healthcare ecosystem. Ari does a fantastic job bringing diverse teams through a thoughtful narrative building process and pushes folks to think creatively."

 -Larissa D'Andrea,

VP of  Government Affairs and Market Access

Emmy-Winning UX Leader & Former Intel Senior Principal Engineer 

"I have had the pleasure to engage with Ari around understanding the ecosystem of health in America and the need for better access for underrepresented communities. She is an amazing sounding board for the strategic direction and thought leadership."

-Philip Corriveau


"An astute observer of both corporate strategic positioning and consumer habits. Ari is able to anticipate emerging trends in health, technology, and entertainment and I believe this sets her and her company up for success, no matter the circumstances.

-Marie Knowles, Board Member


Ready to flip the script on healthcare?

Schedule a free 30 minute
discovery call