Greetings!

This is my container for sharing my thoughts, experiences and best practices in narrative strategy. I use narrative strategy to deliver outcomes, leveraging storytelling and strategic communications to get things done. I spent 10+ years as a film, TV and games producer (more on that here), seeing how words on a page transformed into award winning entertainment.

In 2017, I decided to bring these skills to healthcare and have since built out my narrative strategy practice and successfully used it across industries such as finance, energy and deep tech as well. I love working in regulated industries, using narrative strategy to make change irresistible.

My hope is that narrative strategy becomes a go-to method for solving wicked problems, navigating complex contexts, and crafting the futures we want. I don’t claim to be the owner/creator/genius behind “narrative strategy”. Instead, this is just me sharing what works for me and I hope you find it helpful.

If you’re interested in learning more or working with me, visit www.wellplay.world.

And click subscribe if you want to stay in the loop.

To learn more about the tech platform that powers this publication, visit Substack.com.