Work with Ari
Narrative strategy for complex innovation
I help innovation leaders turn complex products, platforms, and strategic initiatives into clear narratives that drive alignment, adoption, and commercial momentum.
Who is this for?
For teams building what the market does not yet fully understand.
This work is for leaders launching, repositioning, or aligning teams around complex innovation—especially in frontier tech, healthcare, biotech, AI, autonomy and robotics, digital transformation, and regulated markets.
The problem is not always the product. It’s the translation.
Stakeholders interpret the work differently. Sales struggles to position it. Marketing defaults to generic claims. Leadership sees the potential, but the organization lacks a shared narrative for why this matters, why now, and what needs to happen next.
What is Narrative Strategy?
Narrative Strategy uses storytelling and strategic communications to deliver outcomes. I specialize in narrative strategy for innovation - turning bold ideas into brilliant realities.
Narrative Strategy is a method for change that recognizes our innate story-driven experience—and channels it into coordination: how people understand what matters, what to do next, and why it’s worth doing together.
Narrative Strategy is not “branding.” It’s not “a messaging doc.”
It’s a story system that helps people believe, decide, and act with less friction.
Ways to Work Together
Narrative Strategy Sprint
A focused engagement for teams preparing to launch, reposition, or align around a complex product, platform, or strategic initiative.
Best for: launches, category shifts, executive alignment, commercialization, and adoption.
Strategic Narrative Advisory
Ongoing narrative counsel for leaders navigating evolving strategy, product, market, and stakeholder dynamics.
Best for: founders, innovation leaders, executives, and teams working through high-stakes complexity.
Narrative Strategy Workshops
Facilitated sessions that help teams develop shared language, sharper strategic clarity, and practical tools for communicating complex work.
Best for: product, innovation, strategy, communications, and leadership teams.
Selected experience
I’ve partnered with teams across healthcare, medtech, AI, autonomy, robotics, digital transformation, venture, and regulated markets, including Johnson & Johnson MedTech Digital, Toyota Research Institute, ResMed, Shopify, Sourcegraph, Roche, GSK, Pfizer, AdvaMed, Generator Ventures, Yunity Ventures, McKesson Ventures, and Konica Minolta.
Ready?
If you’re building, launching, or repositioning something complex, let’s turn it into a narrative system that aligns teams, earns trust, and supports adoption.