Work with Ari
I’m Ari Mostov — a narrative strategist, healthcare innovator, and award-winning producer.
I help leaders make complexity compelling: turning uncertain, high-stakes work into shared language, crisp decisions, and adoption that holds—especially in regulated industries and emerging technologies.
If you want a story people can actually operate from, start here:
If any of this feels familiar…
You should reach out if:
Your product is strong, but alignment is fragmented
Stakeholders keep interpreting the work differently
Launches stall in “almost” because the story doesn’t travel
You’re building in a regulated, technical, or high-trust environment
You need clarity that survives handoffs: leadership → teams → customers
This is not a fit if you want a quick copy refresh without stakeholder work, or a deck that looks great but won’t change decisions.
What is Narrative Strategy?
Narrative Strategy uses storytelling and strategic communications to deliver outcomes.
It’s a method for change that recognizes our innate story-driven experience—and channels it into coordination: how people understand what matters, what to do next, and why it’s worth doing together.
Narrative Strategy is not “branding.” It’s not “a messaging doc.”
It’s a story system that helps people believe, decide, and act with less friction.
Ways to work together
1) The Narrative Sprint
For: startups, new products, new categories, fundraising, GTM resets
Outcome: a clear positioning + story spine that your team can ship and sell
You get:
North Star Narrative (what you are, why now, why you)
Positioning + category framing
Messaging architecture (pillars, proof, objections, talk tracks)
A rollout plan so the narrative sticks internally
2) The Adoption Narrative System
For: enterprise transformation, multi-team launches, high-stakes initiatives
Outcome: alignment that holds + adoption that accelerates
You get:
Narrative diagnosis (where meaning breaks, where decisions stall)
Stakeholder belief map (what must become true across groups)
North Star Narrative + executive framing
Enablement kit (FAQs, talk tracks, templates, narrative guardrails)
Stewardship plan (rituals + governance so the story survives change)
3) Narrative Stewardship (1:1)
For: founders and leaders who need a thinking partner in high-stakes moments
Outcome: sharper decisions, clearer language, steadier momentum
Common topics:
board narratives and difficult tradeoffs
“why now” framing and strategic clarity
launches, resets, crisis moments
consistent leadership communication
4)Train Your Team
For: strategists, comms, product, enablement, and operators
Outcome: your team learns the method — and can run it without relying on outside support
Focus areas:
story-listening: interviews, signal extraction, narrative truth
storytelling: narrative spines, message systems, proof architecture
stewardship: rollout, governance, and durability over time
How it works
My process is simple:
Story listening— capture reality: tensions, constraints, motivations
Storytelling — build the narrative spine + messaging system
Story stewardship — rollout + guardrails so the narrative holds in execution
You leave with a story people can act from — not just agree with.
Proof Points
Johnson & Johnson MedTech Digital — Built internal clarity and cross-functional buy-in for a digital ecosystem launch, helping define and activate a new category.
ResMed — Developed a digital health advocacy strategy that aligned internal stakeholders and mobilized external partners, contributing to new CMS codes.
Shopify — Helped stand up a new growth organization, securing leadership alignment and mobilizing teams around a shared direction.
Ready?
If you’re operating in complexity and need a narrative that drives decisions and adoption, let’s talk.