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Welcome.

This Substack is an exploration of narrative strategy — the art and discipline of making meaning, creating clarity, and helping new futures become possible.

I write about the stories we live inside: the ones we inherit, the ones we resist, and the ones we create to move toward something better. My work sits at the intersection of strategy, behavior change, storytelling, and systems thinking.

If you’re new here, start with these:

How I Became a Narrative Strategist

A personal introduction to how I came into this work and the experiences that shaped my approach.

Narrative Strategy: So You Want To…

A practical and philosophical entry point into narrative strategy as a field, practice, and way of seeing.

Together, these pieces offer a good introduction to both who I am and how I think about the work.

From there, you’ll find essays on behavior change, signal and noise, strategy, transformation, and the narratives that shape what we believe is possible.

Thanks for being here.