The Narrative Audit
For healthtech, medtech, and biotech companies whose story needs to catch up with their ambition.
Sometimes the product is ready. But the story isn’t.
A new launch. A competitive shift. An AI initiative that’s hard to explain. A narrative that made sense two years ago but doesn’t quite fit anymore.
The Narrative Audit is a focused 4-week engagement that diagnoses exactly what’s working, what’s breaking down, and what your story needs to do next — so your team stops guessing and starts moving.
What you get
Storylistening
A clear-eyed look at your narrative landscape — competitor positioning, internal stakeholder interviews, and real audience insights from the people your story needs to reach.Narrative Synthesis
A strategic document that brings it all together: your Unique Value Proposition, emerging narrative themes, and a Messaging Matrix for your key audiences — investors, clinicians, payers, or patients.Readout Session
A 60-minute working session to walk through findings, align your team, and map what’s next.
Investment: $10,000 | 4 weeks
This is the right next step if you’re navigating:
A product or platform launch
An AI initiative rollout
Market access or advocacy positioning
Competitive repositioning
New leadership or organizational change
What happens after
The Narrative Audit stands alone — and serves as the foundation for a full Narrative Bible Sprint when your team is ready to go deeper.
Ari Mostov has delivered narrative strategy for ResMed, Johnson & Johnson MedTech, Pfizer, GSK, Roche, Children’s Hospital Los Angeles and more.