The Narrative Bible Sprint
For healthtech, medtech, and biotech organizations ready to build the story that guides everything.
Your organization is doing important work.
But is everyone telling the same story?
A product launch that means different things to different teams. An advocacy strategy that isn’t landing with payers. An AI initiative your own organization can’t explain clearly. A vision that lives in the CEO’s head but hasn’t made it to the market yet.
The Narrative Bible Sprint is a 12-week facilitated process that brings your internal team together to build the definitive narrative for your organization, product, or initiative — the story that travels across leadership, commercial teams, advocacy partners, investors, and external stakeholders.
The result is a Narrative Bible: a living strategic document that becomes the source of truth for everything your organization says, writes, and believes about itself.
How it works
The Sprint is built around your people. At the start of the engagement, your project sponsor identifies a cross-functional Storytelling Team — the internal leaders who know the organization best and whose alignment matters most. Together, we build the narrative from the inside out.
Phase 1: Discovery & Outline (Weeks 1-6)
Weekly facilitated 1-hour sessions with your Storytelling Team
Stakeholder interviews and discovery
Internal Testing Cohort feedback
Deliverables: Narrative Models, Outline V1, Outline V2
Phase 2: Draft & Refinement (Weeks 7-10)
Iterative draft development with your Storytelling Team
Internal testing and feedback integration
Deliverables: Draft V1, Draft V2, Draft V3
Phase 3: Narrative Bible & Activation (Weeks 11-12)
Final Narrative Bible delivery
Tactical activation session — how to use the Bible across teams, assets, and initiatives
Deliverables: Final Narrative Bible, Activation Deck and Notes
What you walk away with
A complete Narrative Bible — your North Star Narrative, audience-specific messaging, and strategic language for every key stakeholder
A Messaging Matrix for internal and external audiences
A cross-functional team that’s aligned, activated, and speaking the same language
A living document designed to evolve as your organization grows
Investment
The Narrative Bible Sprint is a significant organizational engagement. Pricing is discussed during our initial conversation based on your team’s scope and needs.
This is the right engagement if you’re navigating:
A product or platform launch
Category creation or market education
AI adoption and internal alignment
Advocacy, reimbursement, or market access strategy
Organizational transformation or new leadership
Investor-facing narrative development
What happens before — and after
Many clients begin with a Narrative Audit to diagnose the current narrative landscape before committing to the full Sprint. The Audit becomes the brief that makes the Sprint sharper and faster.
After the Sprint, organizations often continue with a Fractional Narrative Lead engagement to support implementation, asset development, and ongoing narrative alignment.
Ari Mostov has delivered narrative strategy for ResMed, Johnson & Johnson MedTech, Pfizer, GSK, Children's Hospital Los Angeles and more.