To build the future of healthcare, we need an irresistible story.
Recently, I attended NextMed Health 2023, a conference that shares the “now, near and next of healthcare”. Lots of new terms were...
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- Jan 22
- 3 min
Narrative Strategy: A Compass for Disruption
A pervasive, master narrative in the US is that people with addictions are at fault for their condition. “Master narratives,” as research...
- Aug 15, 2022
- 3 min
Healthcare: From Complex to Compelling
Both my parents are academics. Our family dinner conversations oscillated between discussing Kantian ethics and cell polarity. We didn’t...
- Jul 28, 2022
- 2 min
A Script Worth Buying
You’d think the glamor of Hollywood would have nothing in common with the conference rooms of Fortune 500 companies or innovation labs of...
- Apr 27, 2022
- 3 min
What’s your digital health story?
We’ve gotten to the point where “digital health” has lost its meaning. The ubiquity of “digital health” has spawned massive headaches for...
- Feb 2, 2022
- 2 min
Our Health Egos
It’s funny where our egos show up. For some, it’s their sense of pride when they accomplish a difficult task. Others, it’s how they...
- Dec 17, 2019
- 2 min
Transforming Audiences Into Fans - Part 1
A Story That Inspires
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